Wednesday, July 27, 2011

MyChelle education

Here is some information on our newest product line, MyChelle

Serums: Targeted Care to Balance, Nourish, Restore and Strengthen

Super-charge your daily skin care routine with an intensive,
restoring and strengthening serum.

Super-charge your daily skin care routine with an intensive, restoring and strengthening serum. Highly concentrated, yet lightly textured and fast penetrating, serums provide a potent dose of nutrients and active ingredients deep within the layers of your skin—farther than moisturizers can go. What you see on the surface of your skin can be a side-effect of what happens underneath, deep in the dermal layer, and the targeted action of a serum empowers your skin to correct specific skin issues. Serums work deep down to bring oil and hydration into balance, strengthen your skin's structure, increase firmness and resiliency, and restore youthful vibrancy.

MyChelle facial serums <>  address a multitude of skin issues. Whether wrinkled, aging, sun damaged, acne-prone, or rosacea-prone conditions are your concern, each serum targets where it's needed most, and keeps your skin on track to becoming - and staying - healthy and beautiful-looking.

A good skin care regimen is important to maintaining the health and beauty of your skin — that's a fact. A gentle cleanser, balancing toner and nutrient rich, hydrating moisturizer are key components to any daily program, but as skin ages, experiences damage from sun exposure, or distressing breakouts pop up, a little extra defense is warranted. Enter serums, powerful treatments designed to zero in on a specific need.

Serums, by virtue of their thinner consistency and strong delivery vehicles, penetrate deep within the skin, quickly releasing their corrective ingredients where they can have the strongest effect. And since they are designed for targeted action, they can be layered for multiple issues (ie, sun damage, dehydration).

MyChelle Serums Address a Multitude of Concerns

Signs of Aging
 A well-known cause of extrinsic aging is sun exposure. It wreaks havoc at a cellular level, boosting free radical damage and creating discoloration, sagging, wrinkling and a leathery appearance. In the world of skin care one of the sun's strongest opponents is Vitamin C (L-Ascorbic Acid). The amazing attributes of this vitamin were first discovered by Nobel Prize winner Dr. Linus Pauling, when it was found that Vitamin C is key in healthy collagen production, the structural support for the skin. And it doesn't stop there, Vitamin C is also a powerful antioxidant, demolishing free radicals, and giving skin back its youthful defense. MyChelle's Perfect C Serum <>  provides an unprecedented 17% stabilized L-Ascorbic Acid, along with Retinol (pure Vitamin A), and a multiple of antioxidants. This skin repairing serum not only helps alleviate and protect against signs of sun damage, it also helps clear blemishes as well.

Wrinkles are the hallmark of aging skin, but they don't have to be. What if, instead, aging skin had the opportunity to stay youthfully smooth and line- free? A remarkable group of advanced ingredients, peptides, are promising just that. Argireline® (Acetyl Hexapeptide 3) hailed as a nontoxic, alternative to injections, has been documented by the International Journal of Cosmetic Science, to "reduce wrinkle depth up to 30% in 30 days of treatment", and furthermore "significantly inhibited the release of neurotransmitters". What this means is that it temporarily eases the release of neurotransmitters responsible for the intensity of facial muscle contractions, preventing and reducing the look of wrinkles from repetitive facial expression, without the actual muscle paralysis of an injectable. Argireline®, combined with Instalift® Goji GF, a glycopeptide antioxidant from goji berries, gives your skin a smoother, more sculpted appearance. Instalift® Goji GF provides the feel of instant firming, and in clinical studies was found to increase firmness by 26.8% within one hour - making it an excellent instant, as well as long-term firming ingredient.

MyChelle's G2 Instant Firming Serum <>  offers both of these powerhouse anti- aging ingredients to target signs of age, and turn back the clock to a more youthful-looking complexion.

Another force to be reckoned with in the war against aging is MyChelle's NoTox™ Anti-Wrinkle Serum <> . Based on the premise of a non-injectable topical line filling treatment, No-Tox™ Anti-Wrinkle Serum utilizes some of the most powerful wrinkle repair peptides available. SYN®-COLL, a patented bioactive clinically proven to be safe and effective, works by mimicking the body's own repair processes to support the production of collagen. Added is SYN®-TACKS, an innovative combination of two peptides that interact with protein within the dermal-epidermal junction (DEJ). DEJ provides the skin its structure and func- tional integrity - which starts to decline around the age of 30. SYN®-TACKS improves this functionality, fortifying and stimulating collagen and strengthening the skin. In clinical studies, SYN®-TACKS was shown to improve overall skin tone by 32% after two months use. And lastly, NoTox™ Anti-Wrinkle Serum contains Proteasyl® TP, a botanical peptide derived from peas. Proteasyl® TP thwarts the enzymes responsible for the destruction of healthy proteins in the skin due to aging and stress, and slows free radical proliferation. This, in turn, helps ease signs of aging, resulting in firmer-looking skin. In a double blind clinical study, Proteasyl® TP was used twice daily for 3 weeks. 12 hours after the last application skin elasticity had shown improvement of 14.6%, and 24 hours after the last application, elasticity had improved by 16.7%.

Another firming serum offered by MyChelle is Serious Hyaluronic Firming Serum <>  which supplies both firming peptide properties and ultra hydration from hyaluronic acid. It also visibly firms your skin and provides a protective moisture barrier in seconds with a skin smoothing starch.

Acne-Prone Skin
 Acne-prone or blemished skin can be particularly frustrating at any age. Clear Skin Serum <>  gives skin prone to breakouts a fighting chance. It contains super purifying SCO2 Totarol™, known to be stronger and more effective than Tea Tree Oil at targeting and reducing the effects of propionium bacteria - the underlying cause of breakouts.

And for blemished or oily skin getting the right balance of hydration can be challenging indeed. Clear Skin Serum calms oil production and clears pores without over drying or causing skin to flake or peel. L-Lactic Acid, unlike other AHAs, serves a dual function of both exfoliating and clearing pores of debris, while softening and hydrating the skin.

Redness and Discoloration
 MyChelle offers superb solutions for rosacea-prone skin, complexions with age-spots and other discoloration. Capillary Calming Serum <>  soothes visible redness and calms rosacea-prone skin by utilizing ultra soothing Canadian Willowherb Extract. Patented for its wide range uses to calm the skin and control free radical damage, Canadian Willowherb Extract has been shown to reduce the appearance of redness and irritation faster than 1% hydrocor- tisone cream - without steroidal side-effects.

Apple Brightening Serum <>  is much more than just a fruit derived treat for the skin. It contains Applephenon™, a potent skin brightener rich in procyanidin, which has been shown to exhibit strong antioxidant and antimicrobial effects, resulting in the control of melanin formation - and a remarkably clearer, more even skin tone.

The Power of MyChelle Serums
 All of MyChelle's intensive serums are designed to be used daily, on freshly cleansed skin, prior to toner and moisturizer and may be layered one over the other* for multiple corrective effects, if needed. The bioactive ingredients are all at levels proven to be effective in clinical studies, assuring you the most powerful results possible. In the ever-evolving world of skin care, one thing is certain, MyChelle facial serums are an innovative blend of natural technologies and an important part of your healthy skin care regimen.